FAQs

What is online video marketing?
Any marketing activity involving the use of “streaming” video is generally referred to as “online video marketing.” You’ll find video all over the Internet today. Thousands of household brands are buying video ads placed on high traffic sites. Naturally, these ads cost far less and perform way better than traditional TV commercials. Marketers have also learned how to leverage “online video” on their own web sites to convert prospects into customers, educate their customers and generate sales.

What does “online video” have to with permission email?
Everything. The hottest marketing tactic today is using permission email to drive traffic back to a company’s website to watch a video. Have a new product launch coming? Send out email announcements with a link back to your site to watch a video demonstration and you’ll see for yourself what the fuss is all about.  By the way, you NEVER embed an actual video in your email – you simply put a picture of the video in your email, which is linked to the actual video on your website. Easy trick.

Who’s watching?
Over 251-million households now have high speed Internet connections. Within the next two years 90-million US households will be on broadband. We think its safe to say that your customers and prospects, whatever their demographic, are tuned in to online video.

Does it work?
According to the Wharton School of Business, video increases the buying decision by 72% over any other medium, online OR offline. 64% of website visitors take some kind of positive action after seeing an online video. 12% of those visitors make a purchase as a direct result of watching a video. Yes, it works.

What would I use online video for?
Easy question. Product demos, service descriptions, training, publicity, testimonials, visual tours and sales promotions are just a few of the most common applications. But think of it this way … whatever people are coming to your website for, its highly likely that video would do the job better than the traditional text and images.

How does the program work?
Simple. First, get a TrueFire TV account, including our video tools. Then just send us your video content. We’ll set you up with your choice of player and give you access to a control panel so that you can tweak to your heart’s delight. Insert just one simple line of “iframe” HTML code into your webpage and you’re live, in full living color! We feed your video from our servers so there’s zero impact on your own server.

What’s special about your Video Tools?
Your video will be presented as an HD quality, true streaming video – no waiting for the video to download before you can scroll ahead. You can feature any number of videos. You get powerful pre-roll, inline and post-roll functionality for delivering promotional messaging and call-to-actions. You can incorporate an image gallery or spec/manual downloader. Your viewers can fast-forward, rewind, loop sections and so much more. Plus, our back-end control panel makes it all quick and easy.

What if I don't have any video?
Producing video of a suitable quality for online video is easier and more affordable than ever. Keep in mind that you don’t necessarily need “broadcast-quality” video productions for your website. Many companies are bring in their home camcorders and producing low budget but highly effective videos using simple desktop software. Other companies simply call up one of the local videographers in their area who will come in to your office, shoot the footage and edit it all for peanuts. Of course...we can help on that front too!

How do I get started?
Call 800-222-3366 or email us for more information. Lights. Camera. Action!