ArtistWorks Brand Guide

This page is designed to provide you ArtistWorks brand elements and guidance in their proper use. Our team is dedicated to ensuring good brand cohesion, so please reach out to production@artistworks.com if you have any questions or ideas you’d like feedback on.

Brand Notes

ArtistWorks is always spelled as ONE word with a capital ‘A’ and a capital ‘W’.
ArtistWorks’ official LOGO fonts are Quadrat Serial and Lato.
Work Sans and Oswald are approved fonts for supporting copy.
Please do not modify or change the ArtistWorks logo in any way.
In copy, we use the term “courses”, not “schools”.
We refer to our artists as “master musicians”, “world-renowned musicians” OR “music industry icons”.
We refer to our customers as “players,” “learners,” or, in certain contexts, “hobbyists” or “students.”

Sample Copy

“ArtistWorks offers direct access to master musicians through our innovative online learning platform. Partnering with iconic musicians, we’ve crafted decades of industry experience into guided paths of online lessons. Access hours of step-by-step video lessons, PLUS the option to get personal feedback tailored specific to your playing. Connect with a worldwide community of players just like you, and get direct guidance toward your playing goals. Players of all levels and styles are welcome!”

Adweek.com // 3 Most Interesting Disruptors We Must Keep Watching in 2021

Article published on Adweek.com

Tesla, Peloton and a growing guitar company named TrueFire